Work/Food and Beverages
Haripriye
Haripriye needed presence and credibility at the same time, the kind a brand cannot write for itself, because in food the persuading is done by someone who has already eaten.
The outcome
The account now runs on two supplies at once: brand-made creative that holds the feed's look, and creator-made video that carries it to audiences the brand does not own.
Sector
Food and Beverages
Scope
Influencer Marketing & Social Media
Delivered
6 videos
Client
Haripriye
Category
Food & Beverage
Scope
Influencer Marketing, Social Media
Services
In food, the brand is rarely the most convincing voice about its own product. People trust a reaction more than a claim, someone tasting it beats any photograph of it.
Haripriye needed presence and credibility at once, which pull in different directions: presence wants a consistent, controlled feed; credibility wants footage the brand cannot control.
To build an account that runs on other people's voices, with the brand's own creative holding it together, so the page looks composed while the persuading is done by creators.
Carousel creatives set the feed's visual standard, giving the page a look that survives a stream of third-party content dropped into it.
Video was made for reach rather than for the grid: short, hook-led cuts built to be watched by people who do not follow the account yet.
Influencer and UGC collaborations supplied the voices, shot by creators on their own terms rather than to a brand storyboard, which is the entire reason that footage works.
8 pieces
3 films
5 films
Key takeaway
In food, the most persuasive footage is someone else's, the brand's own creative exists to make that content land somewhere coherent.