Work/Food and Beverages
Bo! Wok
58% more traffic and a 40% revenue push
Bo! Wok wanted one thing from the work: more people walking into the store.
Work/Food and Beverages
Bo! Wok
Bo! Wok wanted one thing from the work: more people walking into the store.
Strength in Numbers
Traffic to the brand rose 58%, carrying a revenue push of 40%.
Increase in traffic
Revenue push
Client
Bo! Wok
Category
Food & Beverage, dine-in
Scope
Shoot & Production, Performance Marketing
Services
Bo! Wok is a dine-in Asian food brand whose growth depends on footfall rather than online orders.
To increase footfall at the store, the single measure the brand cared about.
A shoot to build the asset bank, and performance marketing to put those assets in front of the people close enough to walk in.
5 pieces
Key takeaway
For a dine-in brand, the campaign is only working when it moves people through the door.