Work/Fashion
Royale Era
360° Marketing – Social Media, Ads, Website Development, Influencer & UGC
Work/Fashion
Royale Era
Strength in Numbers
In the first month of execution, the brand generated ₹1,15,046 in sales with a total ad spend of ₹32,949, achieving a ROAS of 3.65. Initial campaigns performed even stronger, with early-stage ROAS reaching approximately 5, indicating strong audience alignment. Social media efforts resulted in over 436K views and 11.5K interactions, with steady follower growth and high engagement through saves and shares. Influencer collaborations delivered strong performance, with average reel views ranging between 35K to 48K and meaningful comment-driven engagement. The website recorded over 4,600 sessions and 31 orders, with organic traffic contributing significantly, including 660 sessions directly from Instagram. Additionally, a growing customer database and increasing direct traffic indicated improving brand recall and intent.
Sales in the first month, on ₹32,949 of ad spend
Blended ROAS, reaching ~5x on early campaigns
Social views and 11.5K interactions
Client
Royale Era
Category
Fashion / Apparel
Stage
New brand launch
Services
Category: Fashion / Apparel · Stage: New brand launch · Scope: Social Media, Paid Ads, Influencer Marketing, UGC
As a newly launched apparel brand, Royale Era entered a highly competitive market where building trust and driving conversions simultaneously posed a significant challenge.
The brand needed to establish credibility, attract the right audience, and generate consistent sales, all while still being in the early stages of brand discovery. Additionally, the lack of diverse creatives and content formats limited the ability to scale campaigns effectively.
To build a strong foundation for the brand by driving consistent sales, establishing audience trust, and creating a scalable system through content, performance marketing, and influencer-led growth.
The strategy focused on building a full-funnel growth system combining content, performance marketing, and influencer collaborations.
Social media was leveraged to create consistent brand visibility, with structured content delivery ensuring regular engagement and recall. Alongside this, influencer collaborations were used to build early trust and credibility, driving high-quality engagement and introducing the brand to relevant audiences.
Paid advertising played a central role in driving conversions. Campaigns were optimised based on audience behaviour and product performance, allowing for continuous learning around pricing sensitivity and product demand.
UGC and creator-led content were introduced to address creative limitations and improve relatability, while also helping reduce ad fatigue. The website experience supported these efforts by capturing and converting incoming traffic effectively.
For new fashion brands, early growth is not just about aggressive scaling, but about building a strong and sustainable foundation. Identifying the right audience, understanding product performance, and refining creatives are critical in the initial stages.
A combination of performance marketing, influencer-led trust building, and consistent content can accelerate both visibility and conversions. However, long-term scalability depends on continuously evolving creatives and expanding audience segments to avoid saturation.
6 pieces
8 films
2 pages
5 films
9 reels
Key takeaway
Sustainable growth for emerging fashion brands comes from balancing performance marketing with strong content and continuous creative evolution.