Work/Luxury / Market Leaders
Premier Tissues
The brand wanted to create creative illustrations and ideations and generate placements that show the diversity of its products and their use in different places and environments
Strength in Numbers
The brand achieved a 65% increase in revenue, supported by a 180% growth in organic website traffic. Social media presence also saw significant improvement, with a 400% increase in followers within three months. These results reflected stronger brand visibility, improved audience engagement, and more effective communication of the product’s value.
More Social Media Followers in 3 Months
Increased in Revenue generation
Increase in organic traffic on website.
Client
Premier Tissues
Category
FMCG / Hygiene Products
Focus
Product versatility and brand visibility
Services
Category: FMCG / Hygiene Products · Focus: Product versatility and brand visibility · Scope: Social Media & Creative Direction
Premier Tissues needed to reposition its communication to better reflect the versatility of its products across different use cases and environments.
The existing content lacked creative depth and did not fully showcase how the product fits into everyday scenarios, limiting both engagement and brand recall.
To create a strong visual and creative direction that highlights product diversity, while improving brand visibility, audience growth, and overall business performance.
The approach focused on developing creative illustrations and content ideations that showcased the product across multiple environments and real-life use cases. This helped communicate the versatility of the product in a more engaging and relatable manner.
Content was structured to balance visual creativity with functional storytelling, ensuring that the brand remained both informative and visually distinctive. This allowed the brand to stand out in a category that typically relies on conventional communication.
11 pieces
3 films
Key takeaway
Creative storytelling combined with clear product communication can significantly enhance both brand visibility and business performance, even in functional product categories.